Peningkatan Literasi Digital Dalam Green Marketing Di Desa Wisata Way Tebing Cepa (WTC) Kabupaten Lampung Selatan

Susi Indriyani; Fadhilah Dirayati; Senna Enzovani; Armalia Reny WA; Renandi  Ekatama Surya

doi:10.52250/p3m.v9i2.791

Authors

Susi Indriyani Management Departemen, Universitas Mitra Indonesia, Bandar Lampung, Indonesia
Fadhilah Dirayati Information Technology Departemen, Universitas Mitra Indonesia, Bandar Lampung, Indonesia
Senna Enzovani Management Departemen, Universitas Mitra Indonesia, Bandar Lampung, Indonesia
Armalia Reny WA Management Departemen, Universitas Mitra Indonesia, Bandar Lampung, Indonesia
Renandi Ekatama Surya Management Departemen, Universitas Mitra Indonesia, Bandar Lampung, Indonesia

DOI:

https://doi.org/10.52250/p3m.v9i2.791

Keywords:

Green Marketing, Health Literacy, Legal Literacy, Technology Literacy

Abstract

Taman Baru Village is a village in Kalianda District, South Lampung Regency, Lampung Province, Indonesia. This village covers an area of approximately 1.13 km² with a population of about 2,500 people. Taman Baru is known for its promising natural tourism potential, especially with the presence of attractive beaches and waterfalls. In addition, this village offers various other tourist destinations, such as tourist parks and recreational areas. Transportation access to Taman Baru Village is relatively good, making it is easily accessible from the nearest city. This activity aims to enhance public understanding of various management aspects, especially green marketing and entrepreneurship. Furthermore, the activity provides education related to environmental health based on community health and health promotion, as well as strengthening community skills in information technology and law. The implementation of the Community Partnership Program (PKM) begins with a counseling session, followed by practical assistance based on the material that has been provided. The success of this activity is supported by experts from lecturers at Mitra Indonesia University, as well as students who serve as assistants. Additionally, the involvement of the community and local officials also contributed to the smooth implementation of PKM. The main benefit of this activity is to increase community awareness and ability in managing tourist villages in an integrated manner, so that the development of tourism potential in the village can be carried out harmoniously and sustainably, in line with the needs and welfare of the local population.

Keywords : Green Marketing, Health Literacy, Legal Literacy, Technology Literacy.

Abstrak

Desa Taman Baru merupakan salah satu desa di Kecamatan Kalianda, Kabupaten Lampung Selatan, Provinsi Lampung, Indonesia. Desa ini memiliki luas sekitar 1,13 km² dengan jumlah penduduk sekitar 2.500 jiwa. Taman Baru dikenal memiliki potensi wisata alam yang menjanjikan, terutama dengan keberadaan pantai dan air terjun yang menarik. Selain itu, desa ini juga menawarkan berbagai destinasi wisata lainnya, seperti taman wisata dan taman rekreasi. Akses transportasi menuju Desa Taman Baru tergolong baik, sehingga mudah dijangkau dari kota terdekat. Kegiatan ini bertujuan untuk meningkatkan pemahaman masyarakat mengenai berbagai aspek manajemen, khususnya green marketing (pemasaran hijau) dan kewirausahaan. Selain itu, kegiatan ini juga memberikan edukasi terkait kesehatan lingkungan berbasis kesehatan komunitas dan promosi kesehatan, serta memperkuat keterampilan masyarakat dalam penguasaan teknologi informasi dan hukum. Pelaksanaan Program Kemitraan Masyarakat (PKM) dimulai dengan sesi penyuluhan, yang kemudian dilanjutkan dengan pendampingan praktik berdasarkan materi yang telah diberikan. Keberhasilan kegiatan ini didukung oleh tenaga ahli dari dosen Universitas Mitra Indonesia, serta mahasiswa yang berperan sebagai pendamping. Selain itu, keterlibatan masyarakat dan pejabat setempat turut berkontribusi dalam kelancaran pelaksanaan PKM. Manfaat utama dari kegiatan ini adalah meningkatkan kesadaran dan kemampuan masyarakat dalam mengelola desa wisata secara terpadu, sehingga pengembangan potensi wisata di desa dapat dilakukan secara harmonis dan berkelanjutan, selaras dengan kebutuhan serta kesejahteraan penduduk setempat.

Kata kunci: Pemasaran Hijau, Literasi Kesehatan, Literasi Hukum, Literasi Teknologi.

Downloads

Download data is not yet available.

References

Abbas, Q., Hussain, S., & Rasool, S. (2019). Digital Literacy Effect on The Academic Performance of Students at Higher Education Level in Pakistan. Global Social Sciences Review, 4(1), 154–165. https://doi.org/10.31703/gssr.2019(iv-i).14

Ankit, G., & Mayur, R. (2013). Green Marketing: Impact of Green Advertising on Consumer Purchase Intention. Advances in Management, 6(9), 14.

Badan Pusat Statistik Provinsi Lampung. (2021). Statistik Daerah Provinsi Lampung 2021. Badan Pusat Statistik Provinsi Lampung.

Bawden, D. (2008). Origins and Concepts of Digital Literacy. In C. Lankshear & M. Knobel (Eds.), Digital literacies: Concepts, policies and practices. Peter Lang.

Behrens, M. (2012). Understanding the Importance of Legal Literacy. Journal of Legal Studies, 35(2), 301–322.

Berkman, N. D., Sheridan, S. L., Donahue, K. E., Halpern, D. J., & Crotty, K. (2011). Low health Literacy and Health Outcomes: an Updated Systematic Review. Annals of Internal Medicine, 155(2), 97–107.

Chung, K. C. (2020). Green Marketing Orientation: Achieving Sustainable Development in Green Hotel Management. Journal of Hospitality Marketing & Management. https://doi.org/10.1080/19368623.2020.1693471

Curran, L. (2005). Legal Literacy and Education: A Way Forward. Legal Education Review, 15(1), 45–62.

Danial, H., Talib, R., Dako, R., T., Pakaya, U. (2024). Digipreneur 101: Regenerative Tourism and Bilingual Promotion For Local Community Empowerment in Gorontalo. Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan, 4(6), 356–364.Dignan, T. (2012). Barriers to Legal Literacy: Understanding and Overcoming the Challenges. Law & Society Review, 46(3), 567–598.

Disparekraf Provinsi Lampung, https://disparekraf.lampungprov.go.id/detail-post/sektor-pariwisata-turut-andil-dalam-keberhasilan-pembangunan-lampung-tahun-2023 diakses pada 20 Mei 2024 pukul 10.00 WIB

Djaniar, U. (2022). Systematic Literature Review: Green Tourism Marketing Strategy. Jurnal Manajemen, 6(2), 587–601.

Eshet-Alkalai, Y. (2010). Digital literacy: A Conceptual Framework for Survival Skills in The Digital Era. Journal of Educational Multimedia and Hypermedia, 13(1), 93–106.

Freedman, D. A., Bess, K. D., Tucker, H. A., Boyd, D. L., Tuchman, A. M., & Wallston, K. A. (2009). Public Health Literacy Defined. American Journal of Preventive Medicine, 36(5), 446–451.

Genn, H. (1999). Paths to Justice: What People Do and Think About Going to Law. Hart Publishing.

Gilster, P. (1997). Digital literacy. Wiley Computer Pub.

Green, B. (2010). Developing Legal Analysis Skills in Students. Legal Writing Journal, 14(3), 123–145.

Hammond, J. (2015). The Role of Technology in Enhancing Legal Literacy. Journal of Information Technology & Law, 22(4), 210–227.

Hew, K. F., & Brush, T. (2007). Integrating technology into K-12 teaching and learning: Current knowledge gaps and recommendations for future research. Educational Technology Research and Development, 55(3), 223–252.

Ikhtiagung, G. N., Utami, S. W. (2020). Green Tourism Marketing untuk Pembangunan Berkelanjutan Berwawasan Lingkungan di Kawasan Wisata Hutan Payau Cilacap. Jurnal Pariwisata Pesona, 5(1), 55–63.

Jain, H. R. (2020). IoT-enabled Smart Agriculture and Precision Farming Technologies. Smart Computing and Control Technologies, 101, 203–215.

Jannah, L., & Hernawati, E. (2021). Konsep Green Marketing Dan Dampaknya Terhadap Perilaku Konsumen Indonesia. Jurnal Bina Manajemen, 9(2), 92–112. https://doi.org/10.52859/jbm.v9i2.157

Kickbusch, I. S., Wait, S., & Maag, D. (2005). Navigating health: The role of health literacy. Alliance for Health and the Future.

Koh, H. K., Brach, C., Harris, L. M., & Parchman, M. L. (2012). A Proposed “Health Literate Care Model” Would Constitute A Systems Approach To Improving Patients’ Engagement In Care. Health Affairs, 31(2), 357–367.

Leichter, H. (2008). Teaching Legal Literacy in Schools. Educational Law Journal, 29(2), 159–176.

Macdonald, R. (2001). Legal Literacy: An Introduction. Law & Policy, 23(3), 173–192.

Ng, W. (2012). Can we teach digital natives digital literacy. Computers & Education, 59(3), 1065–1078.

Nurjanah, S., Fitriani, A., Fitri, A., Putri, E. A., Fudhlah, I. N., Nurhayati, I., Ridwan, M., Widianti, M., Maulida, N A., Mentari, P., Damyanti, R., Raihani, S. S., Rasmitadila. (2023). Literasi digital dan pemanfaatan pojok baca masyarakat. Jurnal Qardhul Hasan: Media Pengabdian kepada Masyarakat, 9(2) 140-145.

Nutbeam, D. (2000). Health literacy as a public health goal: A challenge for contemporary health education and communication strategies into the 21st century. Health Promotion International, 15(3), 259–267

Nutbeam, D. (2008). The evolving concept of health literacy. Social Science & Medicine, 67(12), 2072–2078.

Paasche-Orlow, M. K., & Wolf, M. S. (2007). The Causal Pathways Linking Health Literacy To Health Outcomes. American Journal of Health Behavior, 31(1), 19–26.

Prasetya, R. A., Risky M. A., Saputri, I., K., Saputri, A., A., Desviana, A., Gunawan, J., H., Wahyuningsih, Y. (2025). Mengembangkan potensi Wisata Way Tebing Ceppa: pendekatan analisis SWOT dan strategi pengembangan produk wisata. Institut Informatika dan Bisnis Darmajaya, 1, 221–242.

Prensky, M. (2001). Digital Natives, Digital Immigrants. On the Horizon, 9(5), 1–6.

Ratzan, S. C., & Parker, R. M. (2000). Introduction. In C. R. Selden, M. Zorn, S. C.

Rizqillah, F., Suripto, & Rosini, I. (2024). Strategi Hijau Memoderasi Pengungkapan Emisi Karbon Dan Kinerja Lingkungan Terhadap Nilai Perusahaan. Jurnal Riset Terapan Akuntansi, 8(2), 486–497.

Schmidt, P. (2009). The Complexity of Law and Its Impact on Legal Literacy. Journal of Law & Education, 38(2), 285–307.

Selwyn, N. (2010). Schools And Schooling In The Digital Age: A Critical Analysis. Routledge.

Sørensen, K., Van den Broucke, S., Fullam, J., Doyle, G., Pelikan, J., Slonska, Z., & Brand, H. (2012). Health literacy and public health: A Systematic Review And Integration Of Definitions And Models. BMC Public Health, 12(1), 80.

Voogt, J., & Roblin, N. P. (2012). A Comparative Analysis Of International Frameworks For 21st Century Competences: Implications For National Curriculum Policies. Journal of Curriculum Studies, 44(3), 299–321.

Weiss, B. D. (2007). Health Literacy and Patient Safety: Help Patients Understand. American Medical Association Foundation and American Medical Association.