Peningkatan Pengetahuan Retensi Karyawan pada Xavier Marks Realty - Estate Signet (XMSI Mekarwangi)

Regi Sanjaya; Tongam Sirait

doi:10.52250/dbe.v11i1.1040

Authors

Regi Sanjaya Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa, Indonesia
Tongam Sirait Program Studi Magister Manajemen, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa, Indonesia

DOI:

https://doi.org/10.52250/dbe.v11i1.1040

Keywords:

employee retention, employee turnover, marketing representatives, property business

Abstract

Human Resource Planning (HRP) is a vital and multifaceted process that ensures an organization is able to forecast, acquire, and sustain the workforce required to achieve its long-term goals. It covers a broad spectrum of activities such as recruitment, selection, training and development, compensation, retention, and succession planning. Among these components, employee retention is particularly important, since high turnover rates often weaken organizational stability, slow progress, and generate significant costs for recruitment and training. This community service highlights the case of PT Xavier Marks, a pioneering property marketing company that operates on a management partnership model, with specific attention to its XMSI Mekarwangi branch in Bandung. The branch is currently experiencing a high turnover of marketing representatives, who are in fact central to driving the company’s sales and overall growth. Their loyalty and performance directly affect the firm’s ability to remain competitive.To address this challenge, a community service program was initiated to strengthen retention strategies by offering targeted knowledge-sharing sessions and practical approaches for management. The goal was to reduce turnover and improve employee engagement through actionable insights. Based on interviews with the owner of XMSI (several months after the PKM program), there has been a 70% increase in their knowledge of employee retention and HR planning, both for the owner and the company’s HR personnel. Ultimately, the expected outcomes of this program extend beyond solving the immediate turnover issue, contributing to stronger HR planning and fostering sustainable workforce development within PT Xavier Marks.

Keywords: employee retention, employee turnover, marketing representatives, property business

Abstrak

Perencanaan Sumber Daya Manusia merupakan proses yang penting dan multidimensional untuk memastikan bahwa organisasi mampu memproyeksikan, memperoleh, dan mempertahankan tenaga kerja yang dibutuhkan guna mencapai tujuan jangka panjangnya, dimana mencakup berbagai aktivitas, seperti rekrutmen, seleksi, pelatihan dan pengembangan, kompensasi, retensi karyawan, serta perencanaan suksesi. Di antara berbagai komponen tersebut, retensi karyawan memiliki peran yang sangat penting karena tingkat pergantian karyawan yang tinggi sering kali melemahkan stabilitas organisasi, menghambat kemajuan, serta menimbulkan biaya yang signifikan untuk proses rekrutmen dan pelatihan. Kegiatan pengabdian kepada masyarakat (PKM) ini mengangkat kasus PT Xavier Marks, sebuah perusahaan pemasaran properti yang menjadi pelopor dan beroperasi dengan model kemitraan manajemen, dengan fokus khusus pada cabang XMSI Mekarwangi di Bandung. Cabang tersebut saat ini menghadapi tingkat pergantian karyawan yang tinggi di kalangan tenaga penjualan, yang pada kenyataannya memiliki peran sentral dalam mendorong penjualan dan pertumbuhan perusahaan secara keseluruhan. Loyalitas dan kinerja mereka secara langsung memengaruhi kemampuan perusahaan untuk mempertahankan daya saingnya. Untuk mengatasi permasalahan tersebut, sebuah program pelatihan dilaksanakan dengan tujuan memperkuat strategi retensi karyawan melalui sesi berbagi pengetahuan yang terarah serta pendekatan praktis yang dapat diterapkan oleh manajemen. Program ini bertujuan mengurangi pergantian karyawan dan meningkatkan keterikatan karyawan melalui pemberian wawasan yang dapat diimplementasikan secara nyata. Berdasarkan hasil wawancara dengan pemilik XMSI yang dilakukan beberapa bulan setelah pelaksanaan program PKM, terdapat peningkatan sebesar 70% dalam pengetahuan mengenai retensi karyawan dan perencanaan sumber daya manusia, baik pada pemilik maupun personel divisi SDM perusahaan. Pada akhirnya, hasil yang diharapkan dari program ini tidak hanya terbatas pada penyelesaian permasalahan pergantian karyawan dalam jangka pendek, tetapi juga berkontribusi terhadap penguatan perencanaan sumber daya manusia dan pengembangan tenaga kerja yang berkelanjutan di PT Xavier Marks.

Kata kunci: retensi karyawan, pergantian karyawan, tenaga pemasaran, bisnis properti

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