Digital Transformation Strategy of SMEs Development in Framework for Todays (Case Study on Borondong Industry)

  • Rediawan Miharja Universitas Singaperbangsa Karawang
  • Rabhi Fathan Muhammad Universitas Singaperbangsa Karawang
Keywords: Business Model Canvas, SMEs, SWOT


This research aims to find out the implementation of strategies that can be carried out by SMEs in order to build a framework for era 4.0. This research presents the concept of a technology transformation development strategy for SMEs. The method in this research is utilized a qualitative approach, using SWOT tools combined with the Business Model Canvas for SMEs. The results of this study identified development factors in the framework of the company's strategy to face era 4.0, especially for SMEs in the Borondong Industry case study. The main finding of this research is that SMEs need to carry out specific strategies related to the proper technology adoptions in stages. The implications of the theory that can be implemented in this research are conceptual strategies that may contribute significantly to the SMEs. 


Alma, B. (2016). Kewirausahaan, Edisi Revisi, Cetakan Ke-21. Bandung: Alfabeta.

Antoniuk, L., Gernego, I., Dyba, V., Polishchuk, Y., & Sybirianska, Y. (2017). Barriers and opportunities for hi-tech innovative small and medium enterprises development in the 4th industrial revolution era. Problems and Perspectives in Management, 15(4), 100-113.

Arasa, R., & Obonyo, P. K. (2012). The relationship between strategic planning and firm performance.

Bogdanova, S. V., Kozel, I. V., Ermolina, L. V., & Litvinova, T. N. (2016). Management of small innovational enterprise under the conditions of global competition: possibilities and threats. European Research Studies, 19(2), 268.

Cohen, S., & Kaimenakis, N. (2007). Intellectual capital and corporate performance in knowledge-intensive SMEs. The Learning Organization, 14(3), 241-262.

Cosenz, F. (2017). Supporting start-up business model design through system dynamics modelling. Management Decision, 55(1), 57-80.

Heikkilä, M., Bouwman, H., & Heikkilä, J. (2018). From strategic goals to business model innovation paths: an exploratory study. Journal of Small Business and Enterprise Development, 25(1), 107-128.

Khan, M. A., & Sagar, P. (2015). Emerging trends and advanced SWOT analysis of e-commerce in Indian context. International Journal of Science Technology & Management, 4(2), 150-159.

Lee, S., Park, G., Yoon, B., & Park, J. (2010). Open innovation in SMEs—An intermediated network model. Research policy, 39(2), 290-300.

Moazzam, M., Akhtar, P., Garnevska, E., & Marr, N. E. (2018). Measuring agri-food supply chain performance and risk through a new analytical framework: a case study of New Zealand dairy. Production Planning & Control, 29(15), 1258-1274.

Mowery, D.C., Rosenberg, N. (1989). Technology and the Pursuit of Economic Growth. Oxford University Press, New York.

Natasha, P. (2013). Analisa Pengaruh Strategic Planning Terhadap Keunggulan Bersaing Dan Kinerja Perusahaan. Business Accounting Review, 1(2), 185-196.

Nitisusastro, M. (2019). Kewirausahaan & manajemen usaha kecil.

Rahmawati, Soenarto, Suprapti, A. R., Mulyono, L. E. H., Hidayat, S. R., & Hakim, A. R. (2016). Bisnis Usaha Kecil Menengah. Yogyakarta: Ekuilibria.

Rangkuti, F. (2014). Analisis SWOT: Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating, dan OCAI. Gramedia Pustaka Utama. Jakarta.

Slamet, R., Nainggolan, B., Roessobiyatno, R., Ramdani, H., & Hendriyanto, A. (2016). Strategi Pengembangan UKM Digital dalam Menghadapi Era Pasar Bebas. Jurnal Manajemen Indonesia, 16(2), 136-147.

Sugiyono. (2012). Metode penelitian Kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.

Sumiati, S., Rofiq, A., Risanto, Y., & Yulianti, I. (2017). Encouraging Competitive Advantage of Creative Industry Using Cluster Analysis: An Evidence from Creative Industry in Malang District, Indonesia. Asia-Pacific Management and Business Application, 6(2), 98-105.

Thamrin, H., Herlambang, R., Brylian, B., Gumawang, A. K., & Makmun, A. (2017). A SWOT analysis tool for Indonesian small and medium enterprise. ARPN Journal of Engineering and Applied Sciences, 12(2), 620-625.

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2018). Strategic management and business policy (15 ed.): pearson Boston.