Banking & Management Review

The Influence of Digital Marketing and Product Quality on Purchasing Decisions for Skincare Skintific Products for members of GenBi Lampung Province

Sopian Ali, Habiburachman — Wed, 04 Jun 2025 00:00:00 +0700

Introduction/Main Objective: This paper discusses the influence of digital marketing and product quality on purchasing decisions for Skintific skincare products among Gen-BI members in Lampung Province. In today’s digital era, effective marketing strategies are essential to attract consumers, especially the younger generation who are connected to technology. Background Problems: This study examines how digital marketing and product quality influence purchasing decisions for skincare, posing the research question: "Do digital marketing and product quality influence purchasing decisions for Skintific products among Gen-BI members in Lampung Province?" Novelty: The uniqueness of this study lies in its specific analysis of the impact of these two factors within the context of the Gen-BI community, which has not been extensively researched before, thus filling a gap in the existing literature regarding the relationship between digital marketing strategies and consumer decisions in the skincare sector. Research Method: The research method used is quantitative with a descriptive approach. Data were collected from 83 Gen-BI members using purposive sampling and analyzed through multiple linear regression with SPSS Statistics 25, with the sample size determined using the Slovin formula at a margin of error of 10%. Findings/Results: The results indicate that digital marketing has a positive influence on purchasing decisions, while product quality also has a significant impact, underscoring the importance of both factors in shaping consumer behavior when choosing skincare products. Conclusion: The study concludes that digital marketing and product quality simultaneously have a significant influence on purchasing decisions for Skintific products among Gen-BI members.

Research Developments on Flexitime: A Bibliometric Analysis

Luthfianisa Kuswandi, Yayang Yulia Nugraha — Thu, 10 Jul 2025 00:00:00 +0700

Introduction/Main Objectives: The phenomenon of the increasing need for work flexibility in various countries has prompted many organizations to adopt flexitime work systems. This study aims to examine publication related to flexitime and its associations with work-life balance, jo satisfaction, and employee well-being, with a specific emphasis on female employees. Background Problems: The publication trend on flexitime has fluctuated from 1976 to 2024, with minimal publications before 1990. Since the early 2000s, the number of publications has steadily increased, driven by heightened attention to work-life balance and the evolving dynamics of the workforce. Novelty: Unlike previous studies, this research specifically examines the evolution of flexitime publications and quantitatively maps its research connections using bibliometric analysis. Research Methods: A bibliometric analysis was conducted using data from the Scopus database, analyzing 92 publications from 1976 to 2024. VOSviewer was used to visualize research trends in publication frequency, country contributions, co-authorship networks, and keyword co-occurrences. Finding/Results: The study reveals a significant rise in flexitime research since the early 2000s, correlating with increased discussions on work-life balance and employee well-being. The bibliometric analysis highlights key research clusters and gaps in existing literature. Conclusion: Flexitime research has evolved significantly, reflecting its growing importance in workforce management. However, significant gaps remain in understanding the challenges associated with implementation, the role of government policies, and the integration of technology and digital tools. Future reseach should address these issues to foster a more flexible, inclusive, and productive work environment.

Bibliometric Analysis: Phenomenon of Job Hopping Among Millennials

Marisa Putri Eldiana, Indri Herdiana — Thu, 10 Jul 2025 00:00:00 +0700

Introduction/Main Objectives: This study examines the growing phenomenon of job hopping among millennials, driven by the need for work-life balance, flexibility, and career development. It further analyzes the implications of frequent job transitions for both organizations and individual employees Background Problems: The job hopping phenomenon that is rampant among millennials, driven by career dissatisfaction and lack of work flexibility, has resulted in high recruitment costs, unstable work culture, and decreased work productivity. Novelty: Uses bibliometric analysis, this study adopts a methodological approach that has not been widely used in previous research to examine the phenomenon of job hopping among millennials. This report maps research patterns since 2018, finds gaps in the long-term effects of job hopping, and provides recommendations for employers in creating data-driven employee retention strategies using data from VOSviewer and Scopus. Research Methods: The methods used in this study include descriptive methods and quantitative methods. This study also uses Scopus publication data and VOSviewer software for bibliometric analysis, including co-occurrence, temporal trends, and keyword networks. Finding/Results: The results indicate that dominant themes in the literature include career development, work flexibility, and job satisfaction. They also highlight a growing research focus on job hopping since 2018, particularly in countries such as the United States, India, and the United Kingdom. Conclusion: This study provides practical implications in the form of data-based employee retention strategy recommendations to reduce turnover (job hopping) and increase loyalty, while also offering insights for further research on the long-term impact of job hopping.