https://ojs.ekuitas.ac.id/index.php/bmr <p><strong>Banking &amp; Management Review</strong>&nbsp;is a periodic scientific journal which contains articles resulting from research and studies from researchers and practitioners in the fields of Risk Management and Banking (Financial Management, Marketing Management, Operations Management, Resource Management Human, Conventional Banking, and Sharia Banking).</p> <p>All articles in BMR are tested for quality through a review process involving academics and practitioners from various leading institutions. The articles we publish are articles that are in accordance with the theme of our journal, the writing guidelines that have been established, and have never been published in journals or proceedings, either nationally or internationally.</p> <p><strong>Title :</strong> Banking &amp; Management Review (BMR)<br><strong>Publications :</strong>&nbsp;2 times each year, May and November<br><strong>ISSN :</strong>&nbsp;<a href="https://issn.brin.go.id/terbit/detail/1439379884">2252-8520</a>&nbsp;(Print)<br><strong>ISSN :</strong>&nbsp;<a href="https://issn.brin.go.id/terbit/detail/20220106051147024">2828-4313</a>&nbsp;(Online)<br><strong>Publisher :</strong>&nbsp;<a href="https://ekuitas.ac.id/">Sekolah Tinggi Ilmu Ekonomi Ekuitas</a></p> en-US bmr@ekuitas.ac.id (Reka Tantia Aktrisa) puteri.andika@ekuitas.ac.id (Puteri Andika Sari) Wed, 04 Jun 2025 00:00:00 +0700 OJS 3.2.1.5 http://blogs.law.harvard.edu/tech/rss 60 https://ojs.ekuitas.ac.id/index.php/bmr/article/view/922 <p><strong>Introduction/Main Objective:</strong> This paper discusses the influence of digital marketing and product quality on purchasing decisions for Skintific skincare products among Gen-BI members in Lampung Province. In today’s digital era, effective marketing strategies are essential to attract consumers, especially the younger generation who are connected to technology. <strong>Background Problems:</strong> This study examines how digital marketing and product quality influence purchasing decisions for skincare, posing the research question: "Do digital marketing and product quality influence purchasing decisions for Skintific products among Gen-BI members in Lampung Province?" <strong>Novelty:</strong> The uniqueness of this study lies in its specific analysis of the impact of these two factors within the context of the Gen-BI community, which has not been extensively researched before, thus filling a gap in the existing literature regarding the relationship between digital marketing strategies and consumer decisions in the skincare sector. <strong>Research Method: </strong>The research method used is quantitative with a descriptive approach. Data were collected from 83 Gen-BI members using purposive sampling and analyzed through multiple linear regression with SPSS Statistics 25, with the sample size determined using the Slovin formula at a margin of error of 10%. <strong>Findings/Results:</strong> The results indicate that digital marketing has a positive influence on purchasing decisions, while product quality also has a significant impact, underscoring the importance of both factors in shaping consumer behavior when choosing skincare products. <strong>Conclusion:</strong> The study concludes that digital marketing and product quality simultaneously have a significant influence on purchasing decisions for Skintific products among Gen-BI members.</p> Sopian Ali, Habiburachman Copyright (c) 2025 Sopian Ali, Habiburachman http://creativecommons.org/licenses/by/4.0 https://ojs.ekuitas.ac.id/index.php/bmr/article/view/922 Wed, 04 Jun 2025 00:00:00 +0700