Rahayu NK. The Influence of Social Media and Experiential Marketing on Customer Loyalty in MSMEs in the Fashion Sector at Sentra Distro Trunojoyo Bandung. BMR [Internet]. 2024Aug.30 [cited 2025Dec.9];12(2):89-105. Available from: https://ojs.ekuitas.ac.id/index.php/bmr/article/view/811