Rahayu, Novi Kadarini. “The Influence of Social Media and Experiential Marketing on Customer Loyalty in MSMEs in the Fashion Sector at Sentra Distro Trunojoyo Bandung”. Banking & Management Review 12, no. 2 (August 30, 2024): 89–105. Accessed December 9, 2025. https://ojs.ekuitas.ac.id/index.php/bmr/article/view/811.