NOVIANTI, K. F.; LESTARI, F. PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA. Banking & Management Review, [S. l.], v. 10, n. 1, p. 1369–1385, 2021. DOI: 10.52250/bmr.v10i1.376. Disponível em: https://ojs.ekuitas.ac.id/index.php/bmr/article/view/376. Acesso em: 9 dec. 2025.