Pengaruh Teknologi Informasi dan Inovasi Terhadap Kinerja Usaha Kecil dan Menengah (UKM) (Studi Pada UKM Berbasis Online di Kota Dumai)

  • Siti Fatimah
  • Nur Azlina

Abstract

This research is entitled "The Influence of Information Technology and Innovation on the Performance of Micro, Small and Medium Enterprises (MSMEs) case studies on online-based MSMEs in the City of Dumai". The purpose of this study was to determine the effect of information technology and innovation on the performance of MSMEs in Dumai City. The population of this study were all registered and unregistered MSMEs at the Dumai City Cooperative and UKM Office. The sample used was 100 respondents who were counted by the Slovin formula with the sampling process using purposive sampling method. The data analysis technique used in this study is the multiple linear regression analysis method. The analysis tool used in this research is the statistical product and service solution (SPSS) version 25.0. The results showed that the information technology variables (X1) and innovation (X2) had a significant and positive effect on the performance of MSMEs (Y). Key words: Information Tecnology, Inovation, and SME’s Performance

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Published
2021-02-28