Journal of Banking & Management http://ojs.ekuitas.ac.id/index.php/jbm <p>Journal of Banking &amp; Management (JBM)</p> <p>Merupakan publikasi kumpulan artikel ilmiah yang diterbitkan oleh Program Studi Magister Manajemen STIE EKUITAS. Artikel ilmiah yang diterbitkan pada JBM ini meliputi hasil penelitian di bidang ilmu Manajemen, meliputi Keuangan, Perbankan, Pemasaran, SDM, Operasi dan kewirausahaan ekonomi kreatif. yang belum pernah dipublikasikan sebelumnya. JBM terbit dua kali dalam setahun yaitu bulan Februari dan Agustus.</p> <p>ISSN: 2527-5135</p> en-US magister.manajemen@ekuitas.ac.id (Mohamad Hadi Prasetyo) pratiwi.oktaviani@ekuitas.ac.id (Pratiwi Oktaviani) Tue, 28 Jun 2022 08:44:48 +0000 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN ANGGOTA PRIMKOP KARTIKA ARDAGUSEMA CIMAHI http://ojs.ekuitas.ac.id/index.php/jbm/article/view/489 <p><em>This study aims to analyze the influence of service quality and customer value on members </em><br><em>of Primkop Kartika Ardagusema Cimahi. The sampling technique used is purposive sample. The </em><br><em>sample taken is the number of respondents as many as 101 consumers. The data analysis </em><br><em>technique used descriptive statistics, the coefficient of determination R2, the method of path </em><br><em>analysis (Path Analysis), with hypothesis testing, namely the F test (simultaneous) and the T test </em><br><em>(partial). </em><br><em>The results of the study show that 1) service quality and customer value simultaneously have </em><br><em>a significant and significant effect on satisfaction. Perceptions of Primkop Kartika Ardagusema </em><br><em>Cimahi Cooperative Members on Service Quality (Tangibles, Reliability, Responsiveness, </em><br><em>Assurance and Empathy), Customer Value (Emotional Value, Social Value, Quality/Performance </em><br><em>Value and Price/Value For Money) and Member Goals (Conformity of Expectations, Interests) </em><br><em>return visit and willingness to recommend) is included in the Good category which has met the </em><br><em>expectations of the Primkop Kartika Ardagusema Cimahi Cooperative Member. 2) Service quality </em><br><em>has an effect on satisfaction of 0.260 which has a direct effect of service quality on satisfaction of </em><br><em>0.234 and an indirect effect of 0.026. 3) Customer value has an effect on satisfaction of 0.179 </em><br><em>which has a direct effect on customer satisfaction of 0.123 and an indirect effect of 0.055. 4) </em><br><em>Service Quality and Customer Value together affect 0.459.</em></p> Suryo Jatmiko, Heppy Agustiana Vidyastuti ##submission.copyrightStatement## http://ojs.ekuitas.ac.id/index.php/jbm http://ojs.ekuitas.ac.id/index.php/jbm/article/view/489 Tue, 28 Jun 2022 00:00:00 +0000 PENGARUH DISIPLIN KERJA, MOTIVASI KERJA DAN BUDAYA KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN (Survey pada Bank XYZ Kantor Cabang Bandung) http://ojs.ekuitas.ac.id/index.php/jbm/article/view/497 <p><em>This study aims to determine the effect of work discipline, work motivation and work culture&nbsp;</em><em>on employee productivity. There are three variables in this study, namely work discipline, work&nbsp;</em><em>motivation and work culture as independent variables and employee productivity as the&nbsp;</em><em>dependent variable. This research was conducted using descriptive verification method, while the&nbsp;</em><em>population in this study were employees of Bank XYZ. The sample in this study were 100&nbsp;</em><em>employees of Bank XYZ. The data used in this study were obtained by distributing questionnaires&nbsp;</em><em>and literature study. Data analysis in this study used path analysis, determination analysis and&nbsp;</em><em>research hypotheses using t-test and F-test. </em><br><em>The results of the research descriptively explain that the variables of work discipline, work&nbsp;</em><em>motivation, work culture and employee work productivity are in the good enough category but&nbsp;</em><em>there are indicators whose assessments are still low in each of the variables. The results showed&nbsp;</em><em>that work discipline, work motivation and work culture had a significant influence on employee&nbsp;</em><em>productivity. Simultaneously shows that work discipline, work motivation and work culture have&nbsp;</em><em>an influence of 83.1% while the remaining 16.9% is influenced by other variables that the&nbsp;</em><em>researcher did not involve in this study.</em></p> Fenny Aviyanto ##submission.copyrightStatement## http://ojs.ekuitas.ac.id/index.php/jbm http://ojs.ekuitas.ac.id/index.php/jbm/article/view/497 Tue, 28 Jun 2022 00:00:00 +0000 PENGARUH PELATIHAN, KOMPETENSI, DAN KOMITMEN TERHADAP KINERJA KARYAWAN (Studi Kasus pada Medical Representative PT. Tropica Mas Pharmaceutical) http://ojs.ekuitas.ac.id/index.php/jbm/article/view/494 <p><em>This research aims to know the influence Of Training, Competence And Commitment To Employee Performance. There are four variables in this study i.e. Training, Competence And Commitment As the independent variable and the dependent variable is the Employee Performance As.</em></p> <p><em>The research was conducted using a quantitative verification method, whereas the population in this research is the employees in Medical Reprecentative PT. Tropica Mas Pharmaceutical. The sample in this research are 160 Medical Reprecentative PT. Tropica Mas Pharmaceutical. The data used in this research were obtained by means of dissemination of the questionnaire and the study of librarianship. Data analysis in this study uses the path analysis, analysis of determination as well as the research hypothesis test using the-t and-F</em></p> <p><em>The results showed that Training, Competence And Commitment have a strong influence on Employee Performance. Simultaneously shows that Training, Competence And Commitment have influence of 70.5% and the remaining is explained by other factors are not examined.</em></p> <h1><a name="_Toc54766784"></a></h1> Galih Nurul Pamungkas, Yudi Wahyudin Suwandi ##submission.copyrightStatement## http://ojs.ekuitas.ac.id/index.php/jbm http://ojs.ekuitas.ac.id/index.php/jbm/article/view/494 Tue, 28 Jun 2022 08:12:50 +0000 PENGARUH PERBEDAAN INDIVIDU, LINGKUNGAN SOSIAL BUDAYA DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN MENJADI NASABAH (Survei Kepada Pengusaha Yang Menjadi Nasabah Taplus Di Bank BNI Kantor Cabang Sumedang) http://ojs.ekuitas.ac.id/index.php/jbm/article/view/491 <p><em>This study intended to determine and analyze how big the influence of Individual Differences, Socio-Cultural Environment through the Marketing Mix on the Decision to Become a BNI Taplus Customer at Branch Office Bank BNI Sumedang. The research method used in this research is descriptive and verification. Based on the data obtained with a sample of 118 people. Sampling was carried out in this study using non-probability sampling technique, the sampling method was carried out by purposive sampling method. Analysis data was carried out with SPSS 2.2. In this study, using the measurement technique of hypothesis testing. </em></p> <p><em>The results of the study show that consumer perceptions of the individual differences variable overall dimensions belong to the Agree criteria, the Socio-Cultural Environment belongs to the Agree criteria, the Marketing Mix to the Good criteria and Purchase Decisions to the high criteria. Variables Individual Differences have a significant effect on the Marketing Mix, the Socio-Cultural Environment has a significant influence on the Marketing Mix, the Marketing Mix has a significant effect on Purchase Decisions, Individual Differences, the Socio-Cultural Environment, and the Marketing Mix together have a significant influence on the decision to become a customer of Tabungan Plus Branch office BNI Sumedang.</em></p> Medianto Thamrin, Yudi Wahyudin Suwandi ##submission.copyrightStatement## http://ojs.ekuitas.ac.id/index.php/jbm http://ojs.ekuitas.ac.id/index.php/jbm/article/view/491 Tue, 28 Jun 2022 08:19:54 +0000 PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN BRAND EQUITY TERHADAP LOYALITAS NASABAH (Studi Kasus Deposan Bank Bjb Cabang Cilegon) http://ojs.ekuitas.ac.id/index.php/jbm/article/view/496 <p><em>The goal of this study is to determine how much CRM and Brand Equity affect customer loyalty. Data was collected from both individual and corporate depositors. Questionnaires are distributed to 90 respondents who are customers of Bank BJB Cilegon Branch and the information was then processed and analyzed using Structural Equational Modeling–Partial Least Squares (SEM-PLS). CRM has a substantial effect on customer loyalty, then Brand equity has a significant effect on customer loyalty, and CRM and brand equity variables have a joint influence on customer loyalty, according to the results of data processing and analysis. Thus, the management of bank bjb Cilegon Branch continually implements CRM and Brand equity to preserve customer loyalty, particularly among depositors, one of which is through boosting employee competency.</em></p> Adi Ridwan Fadillah, Anny Nurbasari ##submission.copyrightStatement## http://ojs.ekuitas.ac.id/index.php/jbm http://ojs.ekuitas.ac.id/index.php/jbm/article/view/496 Tue, 28 Jun 2022 08:27:25 +0000 PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Survey di Kantor Cabang bank bjb Kota Bandung) http://ojs.ekuitas.ac.id/index.php/jbm/article/view/490 <p><em>In this current situation, Micro Small and Medium Enterprises become a government’s concern due to its purposes to absorb a labor force and its effort to increase the domestic revenue in order to pushing forward and develop the related area. These missions are in line with one of bjb’s Vision and Mission to support the rapid of domestic economic. As an actual report, there’re still many Micro Small and Medium Enterprises which didn’t have the access to available funding resources. From total 56,4 million Micro Small and Medium Enterprises in Indonesia, only 30% can have their funding. From its percentage, only 76,1% can have a credit from bank and the rest of it had a credit from other funding resources. As a conclusion, about 70% from total Micro Small and Medium Enterprises cannot have their funding fulfilled (www.bi.go.id). This is a potential market for every funding resources, especially for banks that can support these funding to the customers. bjb shall have a role to support all Micro Small and Medium Enterprises regarding for any funding activities, especially with their products. </em></p> <p><em>This research is using quantitative approach which have a purpose to define the relation between a service quality, customer satisfaction, and customers loyalties. The research population number are 324 debtors of KMU from a branch office of bjb in Bandung. This research performed by collecting 179 respondents with significant level 5%. The hypothesis testing shows that the Service Quality have a positive influence towards the Customer Satisfaction which also influence the Customer Loyalties. Simultaneously, Service Quality and Customer Satisfaction would have a positive impact to Customer loyalties.</em></p> Dewi Yuliana Havita, Anny Nurbasari ##submission.copyrightStatement## http://ojs.ekuitas.ac.id/index.php/jbm http://ojs.ekuitas.ac.id/index.php/jbm/article/view/490 Tue, 28 Jun 2022 08:31:46 +0000